Course Details
Generative AI for Content Creation and Marketing and Customer Engagement
This intensive hands-on workshop equips participants to leverage generative AI for content creation, marketing, and customer engagement. Participants will learn to generate high-quality text, visuals, and multimedia assets, design personalized marketing campaigns, and implement AI-driven customer engagement strategies. The workshop emphasizes practical application, with exercises and real-world projects enabling participants to deploy AI-powered solutions directly in their workplace. Attendees will explore AI tools for copywriting, image and video generation, social media automation, email campaigns, and chatbot-based customer engagement. By the end of the workshop, participants will gain the skills, confidence, and hands-on experience to accelerate content production, optimize campaigns, and enhance customer engagement using generative AI.
Learning Outcomes:
Course Outline:
Overview and applications in marketing, content, and engagement
Case studies and success stories
Understanding AI capabilities and limitations
Accounts and access: OpenAI, Canva, MidJourney, Runway, ChatGPT
Configuring AI tools for text, image, and video generation
Workflow setup for hands-on exercises
Principles of effective content marketing
Maintaining brand consistency in AI-generated content
Human-AI collaboration for quality assurance
Generate sample text, visuals, and video snippets for a mock campaign
Crafting blog posts, social media captions, email content, and ad copy
Prompt engineering for better results
Tone, style, and audience targeting
Using AI for multilingual marketing campaigns
Localization and cultural adaptation
Evaluating AI output quality
Editing, refining, and human-AI collaboration
Ethical considerations and copyright compliance
Generate and refine AI text for multiple campaign types
AI tools for graphics, infographics, and banners
Brand-aligned imagery creation
AI-assisted video scripting, editing, and voiceovers
Optimizing videos for social media and campaigns
AI for GIFs, animations, and interactive content
Integrating visuals into campaigns
Produce AI-generated images and videos for a multi-channel campaign
Content scheduling and performance analytics
AI-driven recommendations for posting and engagement
Segmenting audiences and targeting with AI
Personalized emails, offers, and recommendations
Chatbots and virtual assistants for real-time engagement
AI-powered sentiment analysis and feedback processing
Design and implement an AI-driven social media and email campaign workflow
Build a full campaign: content generation -> scheduling -> customer engagement -> performance tracking
Integrate AI-generated text, visuals, video, and automated messaging
Metrics for evaluating campaign success
Continuous improvement using AI analytics
Adjusting content and engagement strategies
Responsible use of AI in content marketing
Copyright, plagiarism, and data privacy considerations
Complete and present capstone project
Peer and facilitator feedback
Create a roadmap for AI-powered marketing implementation in the workplace
Review and discussion of tools and concepts covered.
Q&A session to address any questions.
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