Course Details
AI-Generated Design with Canva
This intensive hands-on workshop empowers participants to leverage Canva's AI-generated design capabilities for professional content creation. Participants will learn to create graphics, social media posts, presentations, marketing visuals, and video content quickly and efficiently, without requiring advanced design skills. The workshop emphasizes practical application, with real-world projects and exercises aligned to workplace needs, including campaign assets and promotional content. Participants will explore Canva's AI features, including text-to-image, design editing, layout suggestions, animation, and video generation. By the end of the training, participants will gain the skills, confidence, and hands-on experience to produce visually compelling content, maintain brand consistency, and implement AI-powered design solutions effectively, helping organizations accelerate content production and engagement.
Learning Outcomes:
Course Outline:
Understanding generative AI in design
Applications for marketing, social media, presentations, and campaigns
Success stories and real-world case studies
Creating Canva accounts (free/pro versions)
Navigating Canva interface
AI features: text-to-image, Magic Design, Magic Write, layouts, templates
Visual hierarchy, color theory, typography
Brand consistency and messaging
Human-AI collaboration best practices
Generate first set of AI-powered visuals and simple graphics
Planning campaigns and content workflows
Integrating Canva AI into daily marketing or content tasks
Prompt engineering for images and infographics
Generating local-market and audience-relevant visuals
Refining AI outputs for professional use
Editing AI-generated images
Layer management, color adjustments, filters
Combining AI visuals with brand templates
AI-generated video clips and motion graphics
Adding text, transitions, and voiceovers
Video optimization for social media and presentations
Banners, and carousel posts
Multi-format content for cross-platform campaigns
Produce AI-generated images, social media graphics, and short videos for a campaign scenario
Designing content for Facebook, Instagram, LinkedIn, and websites
Scheduling and automation integration
AI-assisted engagement optimization
AI-generated slides, pitch decks, and reports
Creating brochures, flyers, and infographics with AI
Template management for consistent branding
Sharing designs and projects within teams
Using Canva for collaborative editing and approval workflows
Version control and asset organization
Build a campaign package including visuals, presentation slides, and promotional collateral
Integrating visuals, videos, presentations, and interactive content into a full campaign
Deploying project-ready assets for workplace implementation
Assessing design effectiveness and engagement potential
Iterating AI-generated content based on feedback
Analytics and performance tracking
Copyright and intellectual property considerations
Avoiding plagiarism and misuse of AI-generated content
Maintaining professional standards in AI-powered design
Complete and present capstone project
Peer and facilitator feedback
Develop roadmap for integrating AI design workflows into workplace operations
Review and discussion of tools and concepts covered.
Q&A session to address any questions.
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